BRAIN: The World Inside Your Head at THEMUSEUM

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FOR IMMEDIATE RELEASE

 

BRAIN: The World Inside Your Head at THEMUSEUM

Traveling Exhibition Focuses on Function, Physiology and Future

 

Kitchener, Ontario –

 

Why do you (we, they) think what you (we, they) think? All your mindful musings – soon answered!

 

Using innovative special effects, video games, optical illusions and interactive displays, BRAIN shows how the brain functions – and sometimes – malfunctions. This hands‑on exhibition provides an up‑close look at the human body’s most essential and fascinating organ by exploring its development, geography and function. A shimmering tunnel of flashing fiber-optics illuminates networks of neurons firing and communicating, as visitors delve deeper into the brain to discover its basic workings. From infancy through old age, learn the evolution of scientists’ understanding of the brain’s physiology and study the re-created skull of Phineas Gage — a man who survived after his brain was pierced by a metal rod.

 

“We’re psyched to announce today, on the heels of World Brain Day, the opportunity to bring such an informative, engaging and interactive exhibition to Waterloo Region,” said David Marskell, CEO, THEMUSEUM. “Knowledge is power – and this 3,000-square-foot grey matter exploration will be sure to expand your mind!”

 

The exhibition makes brain-related disorders, such as Alzheimer’s, depression and addiction, easier to understand. Guests will explore the relationship between depression and creativity, how drugs work in the brain, and the nature of pain as well as the future of brain treatments, genome mapping and molecular medicine. It will run from September 29, 2018 – April 28, 2019 and is made possible by Pfizer Inc. and produced by Evergreen Exhibitions in collaboration with the National Institutes of Health. The exhibition is generously sponsored by The Ontario Brain Institute. A series of related events, including THEMUSEUM’s Dialogue Series, will be announced shortly. More information on BRAIN: The World Inside Your Head can be found here.

 

For further details please contact:

 

Hayley Zimak
Digital & Communications Manager
THEMUSEUM
10 King Street West

Kitchener, ON N2G 1A3
P: 519-749-9387 Ext. 234
Twitter/Facebook: @THEMUSEUM Instagram: @themuseumkitchener
www.THEMUSEUM.ca
Hayley.Zimak@THEMUSEUM.ca

Did you know that THEMUSEUM is a registered charity? Please click here to make your donation to THEMUSEUM today!

 

UGS E-Sig May 2018

 

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